Trouble for Tea

Britain’s favorite tipple faces big challenges over coming decades, writes Ann-Marie Brouder. A new report sets out the challenges and proposes sustainable solutions to keep the ‘cup that cheers’ on the nation’s tables. Tea is big business: three billion cups of it are consumed every day, 4.8 million tonnes are produced annually, and in Britain two in three people drink it daily. And tea is much more than just a business – many people and cultures have a deep emotional attachment to the ‘cup that cheers’, and would be horrified at the idea that there was any threat to their beloved beverage.
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