GMO-free Cheerios and the impact of Social Media

After 40,000 Facebook posts on General Mills Facebook page demanding GM-free Cheerios, the company announces – ‘original’ Cheerios contain no GM ingredients. The corn starch for original Cheerios comes only from non-GMO corn, and our sugar is only non-GMO pure cane sugar. The GMO Inside campaign is claiming victory with the announcement by General Mills that its leading Cheerios cereal product will from now on be GM-free in North America. News of the company’s commitment came on the cereal’s dedicated website: “We don’t use genetically modified ingredients in original Cheerios. Our principal ingredient has always been whole grain oats – and there are no GMO oats. We use a small amount of corn starch in cooking, and just one gram of sugar per serving for taste. But our corn starch comes from non-GMO corn, and we use only non-GMO pure cane sugar.”
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